Rich Schefren blah blah blahhhh, Part 2

A Tiny, But Necessary, Pre-Qualifier "I have been on Sam's list for close to a year now, and he has been a big influence on the way I market and also my marketing tactics. He is someone to watch and learn from. And it's so entertaining! I'm so glad I got the Secret Weapon Lite from Sam because frankly I think I might have been a little (!) disappointed after I paid a lot and found out what it was. Thank you, Sam!" ~Brian Beshore "Sam, Thank you very much for the Lite Version tool, I would also like to thank you for your entertaining style of marketing, I find it very refreshing."  Larry McCann "Once again Sam, you have told it like it is. I have received at least 8 emails this past weekend from either [name withheld], or his voice box [withheld].  Have you noticed lately how these self appointed gurus aren't pushing anything under $1000? These guys make me sick.  They aren't anything special. They just had the balls at some point to hold themselves out as the expert. I wonder how many of them have actually made any money selling a product that does not proclaim to make it's purchaser a internet gazillionaire? I'm going to guess very few." ~ Big Dom "Hallo Sam from cold, wet, windy UK. Thanks for this very useful gizmo and keep up the good work on revealing the truth to those who can be bothered to listen." Kind regards, Alan

For those of you who've recently come to know of me through the lifelines I've sown into modern social media, I'd like to make a distinction.  Finding me through the "frame" of social media, there's a good likelihood that I might seem like "just another blogger" seeking his share of the attention pie.  But there are those who have come to know me through the frame of the "work from home" (WFH) sub-culture and see my posts as a kind of sobering revelation in a wilderness full of well-funded, highly misleading advertising.

Back in July of 2006, I published a post titled, "Rich Schefren...blah blah blahhhhh."  It wasn't because I was feeling oh-so-small that day and just happened to feel as if taking a shot at an alleged multi-millionaire would somehow restore me to my proper size.  It was due more to a healthy predisposition to speaking up whenever the bullshit starts to fly.

In fact, when Mike Chen's "Secret Weapon!" (the supremely, over-glorified, split tester) came around, I laid out $497 for it so that I could give the LITE version away to my list members for free.  Feel free to pick upyour own free copy if you wish!.

That being said, the Rich Schefren article linked above was prophetic.  I won't hash out all the details except to say that for those of you who love a good, simple fog-cutting analysis (or drama), all the information you'll need is between both these articles.

As many of you know, Rich just came out with "The Attention Age Doctrine" which is creating new buzz.

On his blog, a recent article read,

That’s why it’s rather ironic that I am writing this post from my hotel balcony in Sydney, Australia, once again disappointed, depressed, and disturbed by what I witnessed yesterday at an internet marketing event I participated in.

There were 16 speakers, many of whom were clients of mine. It was an impressive lineup of self made entrepreneurs who got to their current position by learning, thinking, working hard, and marketing even harder.

Yet table rush after table rush were for so-called "short-cuts" like Private Label Rights Products, Push Button Software, And you just sit at home and get rich while my company does all the hard work for you type products.

Not one person speaking from the stage got to their current position by any of these methods. You would think that the audience would see that. But if you did, you would be wrong.

What’s even more troubling is how unconscious opportunity seekers are to this "blind inner idiot" controlling their actions. Is it only me who sees this? Am I the only one whose perplexed with the inherent disconnect between what people say they " understand and agree with" and what they go running to the back of the room to buy?

This is appalling.  Listen very closely to the last paragraph and it will tell you quite a story.  For here's how it should have read,

"I must deeply and sincerely apologize to each and every one of you.  Those 16 clients of mine were obviously not trained well enough to persuade you that our way is more sound and desirable than the ones to which you all just rushed like a stampede of bison."

Instead, you, the seminar junkie get blamed.  And, truth be told, if there's any blame to be laid on the seminar junkie, it should be for having gone in the first place.

"You Guys Behaved Neither How We Wanted
Nor Expected. Therefore, You Are Idiots."

You've gotta give Rich credit.  I mean, only someone with balls the size of Memphis would have dared try that.

But one visitor replied to Rich's statement with,

"The thing is Rich, some of the experts you coach sell the reprint-rights, PLR, crap. Their whole business model is… target the opportunists. So are you saying that your clients are selling crap to their customers and misleading them too? 

You help these coaching clients sell MORE of this crap to people? You encourage it?

[Name Withheld] - your client - got his start selling this crap. He still sells some of it: [site withheld] This page is full master resale rights, PLR, and other garbage… THAT… when it all boils down to it will not help ANYONE build a significant business… just like you say. It got opportunist written all over it.

Look he sells a product teaching people how to sell this crap to other people to: [site withheld].

What do you think of that?

I get the impression you say one thing, but do another.

It’s like you’re fighting against all this “opportunistic” stuff, but you’re in bed with it at the same time. (You’re clients are the guys you don’t want to be friends with? I think you’re smart enough to know it?)

You comments box says “Speak your mind”, and i just did. Your post above sparked these comments.

I’d like to know what you think about what i have just said? Am i right or wrong?"

Don't get me wrong.  Rich shares some brilliant concepts that marketers NEED to learn.  And it's just unfortunate that a guy with as much excellent information and know-how as Rich Schefren blamed the failure of his panel of successful clients on the attendees.

RICH, IF YOUR SPEAKERS DON'T GET THEIR MESSAGE ACROSS, DON'T BLAME THE ATTENDEES!

"What’s even more troubling is how unconscious opportunity seekers are to this "blind inner idiot" controlling their actions. Is it only me who sees this? Am I the only one whose perplexed with the inherent disconnect between what people say they " understand and agree with" and what they go running to the back of the room to buy?"

rich schefren internet marketing mike filsaime attention age doctrine outsourcing twitter samfreedom sam freedom schefren internet marketing manifesto

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