You get what I'm saying.
So Why Am I Writing About Gary Ambrose?
Recently, Gary wrote a letter to his readership. In it, he said something which, to the uninitiated, might have sounded a little arrogant.
Well, Maybe More Than a Little...
But it really wasn't.
He reminded his readers of his own humble beginnings and how he rose to prominence by making himself ultra-useful to established marketers without worrying about what was in it for him and suggested that others, if they wanted to break into the big leagues, consider doing the same. You see, the "What's In It For Me" (WIIFM) type thinking, about which we marketers try to educate our students, belongs to the consumer... but what we're trying to be are business owners, so WIIFM is not always the best thing for us.
So Gary Has It Right
Producers, marketers, or any blogger that wishes to go from consuming to producing, from solely buying to successfully selling has to really think about how to be of service to those who can help him or her... and the "WIIFM" will take care of itself. Focusing on WIIFM will just impeded your usefulness and the natural return that occurs via the invisible law of reciprocity. It's ok to KNOW this and to USE it... but it's counterproductive to dwell on it. Just find someone who can help you someday and see if you can find out what will REALLY help them and just do it.
That isn't to say you should be an endless fountain of giving or a doormat. Being helpful to those who can possibly help you doesn't mean throwing all reason and wisdom to the wind. It doesn't mean your efforts should become a recipe for abuse or self-denial. Just keep it simple. Find out what will REALLY help someone who can potentially help you and HELP THEM.
And Don't Take Offense If They Don't Find Your First Attempts Helpful
Like anything else, helping others is learned. It can take a while to get it right and if someone doesn't find your efforts helpful, don't take it personally. And don't make them out to be wrong (which isn't helpful), just use it as *priceless* feedback on how you might learn and adapt in future situations. You might even say, "Sorry about that, I really meant it with the best of intentions but since you were kind enough to let me know it wasn't helpful, would you also be so kind as to tell me how I might have done things differently?" Or something like that; a simple question seeking simple feedback.
So Thank You, Gary Ambrose.
Thanks for the powerful reminder. It actually took courage and conviction to come right out and say what you said, too, because, like I'd said, many could easily misinterpret it. I would say that it was pretty timely, too, since the great Thomas P. Stanley was just saying the exact same thing in a CD to which I'd been listening - take a genuine interest in the leaders of your industry.
For Those of You Who've Never Met Gary...
Just below is a timeless audio recording download between Gary and serial entrepreneur, Mark Joyner - to those in the internet marketing field both are considered highly accomplished. This recording is scarce and has not, to my knowledge, been made public in any big way before. It took place during the period of Mike Chen's "Secret Weapon" which was a fancy split-testing tool that wasn't bad, but it was a little too complicated for most people. I once referred to it as "an over-glorified split-tester" which I still believe it is because the average person doesn't know how to use it. But the audios which came with it were, in my opinion, worth far more than the program.
Along with this audio, you'll find links to a couple of the opportunities that Gary has made available to marketers who have no list of their own so they they can develop one in far less time than it would take them by themselves (no affiliate links are being used).
Mark Joyner with Gary Ambrose
THIS EASILY RETAILS FOR $97.
Right Click HERE and Choose SAVE AS
"Secret Weapon Lite"
If You Download the Audio, Just Leave a Comment Below About Someone or Something for Which You're Grateful.
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