What follows is a letter Ewen Chia posted, a thinly-veiled SLAMMING of Rod Stinson and Chris Keohl's "1 Step System" that's been suggesting potentials of $500 per day or more using the Aussie 2Up method of downline building. NOTE: I'd appreciate a link to this article from any of you with a blog or a site related to internet marketing. Also, I know some people are drama queens and take the internet marketing celebrity guru scene way too seriously, so if that describes you, please feel free to tell Ewen about this directly. I'd email him but, as you'll soon see, his inbox is quite full.
From: Ewen Chia
Dear Valued Subscriber,
Seems my last email really helped a lot of people...
You don't really believe this do you? The thing with internet marketers of the celebrity guru subculture is that once they get a taste of the power of bullshit, they can't kick the habit.
Similar to any addiction, the addict eventually believes what he or she is saying and it makes them seem even more believable. And there's hardly anything more beguiling as a liar that believes himself. So how does the reader really know how many got helped and how Ewen verified that it was really helpful?
Now, some of you guru celebrity groupies might consider this nitpicking. It is not. It is meant to set the tone for the rest of this response.
Thanks for all your replies, I appreciate it. If I didn't reply you personally yet, I apologize as there're now more than 1,200+ unread emails in my inbox.
Maybe it's time Ewen took some of that money he's been making and bought himself a secretary.
Just to answer some questions:
I do not have an agenda or monetary gains from sending you that message, and I'm not trying to pitch another system as a replacement. It was simply information I wanted you to know about with no catches whatsoever :-)
There's a catch. So either he's lying, or he's unaware of it and I tend to believe it is the latter. But eiither he's a salesman or a public servant - not both.. So, you decide.
You may find it hard to believe that a marketer will do such a thing - but it's really about caring enough to take the time and effort to do so when permitted.
This is a kind of gibberish that some people seem to nod their heads with as if they understand it, but upon intense scrutiny actually means nothing. And upon close questioning, the people who agree with it turn out to not be so sure as to exactly with what it was they were agreeing.
In any case, caring is something totally different and rarely convenient. He is just continuing to groom his readership which is what all marketers do. It just makes him think he is being magnanimous to refer to his list grooming as caring. But without a doubt, there are list members who will believe him. And when someone like myself points this out, we are then accused of being cold, uncaring, unsympathetic or bitter and disenchanted. And to an extent, that is true...we're not bitter and disenchanted in general, but with having to deal with the results of letters like Ewen's which some people will think is either true or, at least, benign.
If you want to truly make it online, you've got to focus on setting up REAL lifetime businesses that work long-term.
Is this news? Here's a guy who comes from the school of ad copy that says things like, "High School Kid Makes $8,000 in 3 Days!" or "Stuff Your Inbox With Cash!" yet suddenly he's promoting sound business principles. It reminds me of how the Chinese restaurants in my area serve all the greasy, fattening, MSG-laden food to the locals who devour it gladly while in the back room, all the employees are eating healthy vegetables and rice. It reminds me of the family dog who smells the homeowners fabulous 7 course meal but then gets the same old dog food as it does every night.
Businesses which you can CONTROL.
"The most flexible element in the room
controls the situation." - ??
What does Ewen's statement really mean? Nothing.
Everything in life is inter-connected:
The tax structures change - it affects your business.
The building codes change - it affects your business.
Nature knocks your building down - it affects your business.
You're never really in control just because your name is on the deed. You're in control of a situation as per the other statement I quoted above - if you are the most adaptable, flexible element in the room. Ewen Chia has focussed mainly on "affiliate marketing" as long as I've known of him. Is selling others products your own business? You could argue it, but it's not. It's being a salesman or an agent without salary or benefits. If you want to call that a REAL business, " then you'd have to incorporate, get a DBA, yada yada yada. In theory, again, many people will nod with such statements which, in reality, are just fluff, and for reasons which will become readily apparent.
Now, can a business INCLUDE affiliate marketing? Sure! Must it EXCLUDE opportunities like "The 1-Step System"? Not at all. So why is Ewen singling out the 1-Step System as a stand-alone business rather than another stream of income to add to your growing business?! Can anyone figure that one out?! Is it really because, after hyping products like "STUFF YOUR INBOX WITH CASH!!!" for years, that he somehow magically grew a conscience?
Businesses which build YOUR brand.
Isn't this a guy who is constantly promoting affiliate marketing? How many affiliate marketers who are out selling others products have a shot at branding? "Sam Freedom" sounds like one, but what is Ewen talking about? He's cherry-picking good advice that has been said a million times. A hen can be trained to type the same thing out on a typewriter - but how is that relevant or caring as regards his belittling the "1-Step System"?
Businesses based on VALUE where everyone wins.
The old "win-win" philosophy. Nothing new here. But why is it regarding a rant on the "1-Step System"? Has Ewen achieved or verified that all of his customers have won? It's easy to repeat such words, but more difficult to achieve the results they suggest. Has he?
Anything that adds to the above is good, anything that takes it away is questionable. This is the 'secret' to zooming pass information overload and hype.
I'm sorry, that is funny. That is coming from the guy who wrote this:
" Once You're Armed With My Secret Toolkit That Has Helped Me Sell Over $832,697.85 In Products And Services In The Last 12 Months Alone, You'll Be Able To Trigger A Synergistic Chain Of Events With Machine-like Repeatability, Resulting In Huge Cash Windfalls As Fast As Humanly Possible… And Without Limit!
In fact, you’ll increase your sales so much faster than you would without this “insider” help… and do it so easily and effortlessly your friends will accuse you of robbing a bank!
Wow! NO LIMIT! And as FAST as HUMANLY POSSIBLE, too!
(Remember, someone has to sit around saying, "What Stupid Things Can We Say to Get People Excited Now?")
Anyways, that seemed like information overload and hype to me.
Some models of these include affiliate marketing, information marketing, list-building, content publishing etc. just to name a few.
Again, I'm not putting down the said program, the "Aussie 2-up" structure or
other marketers promoting it, some people have had great successes with it. It's just a difference of opinions depending upon which angle one is looking at.
Since you're my subscriber, I see it as my duty to share this with you.
What is the difference of opinion? He said others have had great success with it, so what's his problem? If it were just a difference of opinion and not a subtle put-down AND "some people have had GREAT successes with it" then why did he feel it was so important that it was a "duty" to tell you? Do you really believe Ewen considers it a DUTY...a matter of conscience to tell you?
Methinks it is just an attempt to CONTROL HIS BUSINESS (meaning YOU) from floating away to a product that will REALLY make you a LOT of money, a LOT Faster. Wait until I tell you a little later just how much my sponsor has made since Jan 31st....and this guys is NOT an internet marketer! Oh alright, it's $40,000.
The below email I received from one of your fellow list members reaffirms I did the right thing, and if I can help you make a more informed decision, it's all worth the time and effort.
It reaffirms nothing. If his reaffirmation is based on one letter from an unsuccessful marketer who, like so many of us, mistakenly and lazily expect that spending $1000 or more should yield us SOMETHING in the next month, then his original argument must be pretty weak. Rather than continuing to dialogue with this unsuccessful marketer to uncover possible flaws in his PPC, or general marketing, strategy, Ewen just takes it as fact that it supports his weak assertion that the 1-Step System must be flawed, ineffective, or, at best, benign. How weak is it to use a rant from an unknown entity whose actual marketing abilities are unknown as PROOF of conscience?
Here's the email:
Click the picture for a slightly less crappy version.
Have a great weekend!
SO LET'S TAKE A LOOK AT EWEN'S ORIGINAL MESSAGE MEANT TO APPEAL TO THE LOSER IN US ALL.
Here's my original message...
"Read This Now Before Spending $597
Of Your Hard-Earned Money..."
From: Ewen Chia
Dear Valued Subscriber,
This is NOT a sales letter.
I'm not promoting a single thing here (I could do that and make 5 figures in days but I won't).
Was it necessary to let you know that he could make 5 figures in days? Yes, if he wanted to make 6 figures in weeks. By convincing even himself that he has a duty to inform you of something which, in his very own words, has worked out great for some people, he creates the possibility of making himself seem selfless, thereby endearing others to him.
"Isn't that Ewen fellow real nice? He thought it a matter of conscience to forego 5 digit earnings in order to warn us about something he says some people have had great success with!"
It really just decreases the likelihood that you will look at a VERY fine product, 1-Step System with a kind of support that Ewen can never give you. Ewen even said he had 1200 unread emails in his inbox. Perhaps yours is number 1200? Or 1199? Do you think his JV partners write to him at that address? In fact, I bet he'll read this letter LONG before he gets through those 1200 emails. Yet the 1-Step System is loaded with all kinds of videos and pdfs and support materials that make one-on-one support virtually unnecessary and YET they HAVE a support desk and they have answered my emails in less than 6-12 hours.
Is it just me who catches these bizarre, illogical statements? Is it just me who remembers that Ewen Chia is a SALESMAN and not a socially committed public servant?
It's a quickly put up message that may help you save $597.00 of your hard-earned money.
It might also PREVENT you from make $40,000 of someone else's well-spent money. But to borrow some clever wording from Ewen, "but this is just an opinion, depending on the angle from which one views it." Why isn't the cold logic that Ewen and other marketers of his ilk use, "JUST 2 SALES AND YOU'RE IN PROFIT!" equally applicable to this situation? Have any of his "valued subscribers" ever read "The Millionaire Next Door"?
Before I continue, I'd need to point out that these are my personal views, and I do not claim them to be the absolute truth. It's just something I need to share and I've no intention to put other marketers in a tight spot.
However you'll see why I HAD to write this to you shortly. It's a 'duty' so to speak.
Yes, marketers everywhere are depending on Ewen for their daily dose of good sense. Remember, what follows is not, as he says, Absolute Truth. He just feels duty-bound to share his PERSONAL views, in which his conviction was reaffirmed by one angry, unsuccessful marketer with unrealistic expectations. And Ewen says, without showing proof (and probably having none) that MANY people were helped by this letter of his that I am currently dissecting for you.
Here's the story...
(sleepy dreamy music)
You're (as I am too) probably being bombarded by many emails promoting a 'single step' program (which will remain unnamed here) where you could make $500 daily without doing a thing.
Now, emulating Ewen, what I'm about to say is not absolute truth, but just my personal views. In light of what Ewen has written, I feel duty bound to share this with you. It is just my opinion that were Ewen referring to one of his JV crony's promotions, he would not refer to the notifications everyone was receiving as "a bombardment." Just pay close attention to the choice of words and you'll continue to see that that is nothing more than a defensive business maneuver in reaction to...
I was intrigued to say the least and wanted to promote it, cos if I did I'd probably make at least $25,000 in the next 3 days from this.
He thinks you're too stupid to decide for yourself whether or not you want to give something a shot? Do you realize what the hidden message is there, folks? He thinks they are better with the bs than he.
"Isn't that Ewen great? He forewent $25,000 because he cares about me."
So I did what had to be done - pay the price of research.
How noble of him. Translated into non-hype English, we call it "a business investment."
Here's what I found...
In the broadest sense, this is a glorified affiliate program paying 80% commission on a $597.00 info-package, which is a series of ebooks, software and audio recordings.
In the narrowest sense, the 80% commission on a $597.00 product package is true. But Ewen doesn't tell all. There's also plenty of top-notch videos and marketing materials in the back office as well as a tricked out contact manager. PLUS, they do the selling for you on a high-quality tele-conference. In fact, I CHALLENGE you, REALLY, to listen in just ONE TIME and tell me yourself, on my BLOG or wherever, that it is not a Drop-Dead Amazing Tele-Call. Square Mark Joyner and you still haven't adequately described how slick and smooth this 37 minute tele-call is..
It's not MLM though it looks like it. The program is based on a structure called the "Aussie 2-up" where you'll have to pass your first two sales to your sponsor. The same applies to your 'downline' across one-level.
Who makes the most money? The experienced marketers with the list who get in early, and the creators.(apparently one of the creators had a similar program which is now on a parked domain page, go figure).
Go figure? I thought this was just personal views and not an attack. I've been marketing for around 3 years, and I can tell you there are countless big name marketers who have shelved programs that are on parked domains. That doesn't dismiss Ewen's shoddy work in this letter.
And, wait a second. Is Ewen trying to convince you that there's something wrong with
this (or any) program because more experienced marketers make more money? Is the hidden message that he thinks his readership is full of inept people who can't break even with 4 sales per year (while having having 2 of those 4 go on to produce more sales via the 2-up?) What am I missing? It always seemed logical to me that the more experience you had as a marketer, the more you could put that experience to work for you. If anything, the Aussie 2-up actually HELPS LESS EXPERIENCED marketers do WAY better than a straight affiliate program.
Is Ewen selling communism? Is there something wrong with those who have worked hard to build the biggest lists reaping the benefits of greater profits than those who haven't? Does he, therefore, mean that if you haven't a big list, or no list that you shouldn't even bother attempting to win affiliates through something like signature files in forums, or by paying $200 for an ad in a hot ezine? OR BY EVEN USING EWEN'S METHODS FOR "STUFFING YOUR INBOX WITH CASH"!??!?!?!?!
So what is this really?
That's what I'd like to know. Why did Ewen get a hair across his behind about a program that uses the Aussie 2-up which he even admits has proven successful for some people? About
a program that affords the least experienced marketers the chance to benefit more so than if it was not an Aussie 2-up? About a program which allows experienceD marketers to leverage their hard-earned experience for exponentially greater returns? About a program with some very useful audios, videos, pdfs, contact management system, super professional tele-call for sales conversions and a responsive support desk?
Is it because Ewen didn't think of it himself?
It's basic info-product marketing done very smartly. You get on a free teleseminar and get pitched with a time-sensitive deal to invest $597.00 on the package.
Ok, sounds good so far, right?. In fact, Ewen's fellow marketer, Mark Joyner, did the same with a far inferior product called, "The Secret Weapon."
My question is: Do you need another marketing package?
No, not if "Stuff Your Inbox With Cash!" had stuffed their inboxes with cash. But listen, marketers know that a big contributing factor to business longevity is the ability to reconstitute and repackage. There's no mystery there. So yes, people do need ANOTHER marketing package. And just notice that Ewen is writing AS IF the reader has already seen or bought a marketing package from someone. Mighty presumptuous, huh? But you can come to count on that because internet marketers, in general, copycatting their predecessors, love to make these little assumptions.
The income opportunity is very appealing, but as with all things, you do need to work on marketing it, even if it's a 'free' teleseminar.
BRILLIANT! GENIUS! CLAP! CLAP! CLAP! Where do I send my check for this amazing information?! There's only ONE step. Get people to the call.
My concerns are:
1. Quality of the product
Notice there's nothing SPECIFIC...just enough to make you doubtful. It's something many competitors attempt to do to their customers who are considering a 3rd party purchase. The fact is, if you got the 1 Step System's Marketing package then, when it came time for Ewen & Friends to BOMBARD YOU with emails, you might hear a little voice saying, "Do you really need another marketing package?" And I feel reasonably assured that for anyone who joins the 1-Step System the answer will be a resounding, "NO!"
2. Saturation of the product (which will likely happen)
Wasn't it widely known crony, Mark Joyner, who addressed the same concern with some other products by quoting some stastic having to do with with 70,000 or so new people coming to the web every day? Add that to the fact that some companies who have proven themselves successful once, can be perfectly capable of, and prepared to, reinvent themselves...roll out a phase 2....or a new line of product for charter members to sell.
3. Long-term future of the program
What about it? I can worry about the long-term future of a lot of things, but if I expect people to believe me (and if it's REALLY as a dutiful service and not just self-promotion) then I should give some very clear reasons for my concern. Instead, the way Ewen has presented this is to underhandedly suggest a negative possibility and then let his readers' imaginations go nuts with it.
4. Long-term returns on YOUR investment As I said earlier, these are my personal views and the program may work well for you.
What is the point of saying something like that other than to get people to think this is not a thinly veiled put-down? How can Ewen try to now bring this down to the "casual" level of mere personal opinion and say it might work well for some when he begins the whole thing by referring to it as a matter of duty. He tries to play it off as a matter of conscience by which he is duty-bound to inform you that he has some VAGUE, UNDEFINED personal questions. These questions are regarding something that he also admits has worked very well for some people and might work very well for the reader.
I hope you're understanding this. Ewen seems unable to just let you believe that this is nothing more than what it is.. A BUSINESS DECISION to put down another business' product. And guiding his conscience with reaffirmation of an unverifiable amount of "help" people have supposedly received, is one lonely, disgruntled, unsuccessful marketer pining about his questionably competent PPC campaign efforts.
From what I've found, I can't bring myself to promote this to you with a
clear conscience - so I'm not.
Excellent! That's $25,000 more potential for us. Oh wait, it uses the Aussie 2-up so that's more like $1,000,000 more potential for us. Alright, mate! Gotta get me a FOSTER'S!
Hope this resonates well with you and you've found this useful...
Somebody please tell me how in G-d's name this could have possibly been useful.
Have a good day,
PS. I'd probably have to remove this webpage anytime soon. Please do NOT share this page with anyone else, it's for your eyes only.
Yeah, "..don't tell the owners of the 1-Step System that he's bashing their high-quality product and presentation that offers everyone from highly experienced marketers down to the least experienced to make a ton of cash...because he doesn't want them suing him."
Folks, now it's time for the SURPRISE QUIZ!
Was Ewen Chia's letter...
a) a conscientious call to duty?
b) a waste of intellect? or,
c) a thinly-veiled SLAM of Rod Stinson's and Chris Keohl's "1 Step System"?
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