Without clicking any of them just yet, take a moment or two and see if you can tell what the following links have in common:
At a glance, you might say it's the "http://" at the beginning and technically you'd be right. But non-technically, from the viewpoint of a marketer who needs to pay the bills each month, there is nothing obviously connecting them.
Now go ahead and click on a couple of them and, suddenly, it becomes obvious - they all point to the same opportunity, "Powerlink Generator" by Mike Filsaime. If you're an experienced marketer, you might have even guessed that they were all tracking links. But how could you? Because you recognize the ugly links by now. You're familiar with them because you've seen them being used all over the place.
So they must be good, right? I mean, if they're being used all over the place, how could they possibly be bad for your online health? Besides, aren't many links stuffed behind link text?
Well, there's much more to this than meets the eye, so let me tell you why I chose to write about LINK TRACKING POWERFULLY. Plain and simple, there is so much taken for granted about it and most people, unfortunately, are none the wiser. First of all, if you're NOT tracking your campaigns, you are WAY, WAY out of the loop. Link Tracking is just a fact-of-life for successful marketers. You have to know, with a fair degree of certainty whether the places in which you are advertising are worth your time and energy. And sometimes you discover a hidden gem, like a signature line in a certain forum, for instance, might get you more clickthroughs and sales than a $99 advertisement in a 20,000 member ezine.
[If you are an "advanced" marketer and think you know all of this, read on, you might be surprised...]
Without TRACKING, you are blind to the results of your efforts, and are almost certainly losing time, energy and, therefore, money. And the bill collectors don't care that it's because you're not tracking your campaigns. So then listen closely because I am really here to help, and I do, and I track my campaigns.
So then what's all the fuss about tracking links?
Let's be honest, here. If you were to read over the following links and could pick only one, which would it be?
Most people who've answered this question for me pick one of the following:
But mostly the first one made by Mike Filsaime's Powerlink Generator. And why is that? Because...
#1 It speaks to your mind in a familiar language.
It's an actual full sentence.#2 It means something to you instantly.
You can wrap your head around it without any tiresome brainwork. AFTER the fact, you can theoretically argue anything, but knowing how the brain works, it always gravitates towards what takes the least effort to digest.#3 It identifies and promotes the link owner and his or her site,
(rather than the site of any free link tracking services with the ugly non-meaningful links).
The more people see your Powerlink, the more they say, "Hey, who is that person?" Think not? You would be surprised. Coca-Cola knows that, in a market full of colas, having their name in as many places as possible is just as important, if not more so, than having a good cola. In fact, Pepsi usually wins the taste tests rather decisively.
A few people chose the 2nd link:
because it, TOO, had a catchy phrase in the domain, but even to get that result (still with an ugly ending) was not free. PLUS I had to have it installed by a professional (I don't do installs!). Mike Filsaime's Powerlink Generator installation is PARTIALLY AUTOMATED and gave me the final steps by VIDEO which made installing it a CINCH! I literally had it up and running in under 5 minutes.
WHY..., do you put so much time and energy and cash into things like list building and traffic generation only to try to close the deal with a stinky, ugly link? SOMETIMES you can stuff the link into HTML but you know that's not always convenient or possible. Don't your hard efforts at traffic generation and list building and forum posting deserve the click? Why, at that last crucial moment of getting people to go where you want them to, do you limp in with a link that looks like it was created in the dead language of Sanskrit?
"Oh, it won't matter. As long as I get people to read what I write, I can pretty much toss any link at them and it won't matter what it looks like...if they're hungry enough, they'll go."