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Friday, March 13, 2009

SCHMUCK ALERT!! What's So Bad About Marketing on TWITTER?!

WTF? Someone, please pinch me. I MUST be dreaming...

It wasn't even 24hrs ago that I dared to hop on Twitter again (excuse me for a moment while I trigger BIZ STONE 's Google Alert... thank you) after a blessed couple of months away. Now, I know most of you are convinced that Twitter is the greatest things since sliced bread because a few "movers and shakers", coupled with the news-hungry media, (ignoring all possible downsides), keep pounding "the greatness" of Twitter into your vacuous skulls every chance they get (oh, how cool, I Twittered Rick Sanchez on CNN!!!). But, all Twitter is really good for is lining you all up like ducks in a row, or fish in a barrel, for some HEAVY-DUTY data mining so the REAL marketers can "slice, dice and filet" you as they wish.

I know that sounded like a lot to take in, but collect your attention and READ IT AGAIN.

So, I twitted out how disconcerting I found all the "Free CRAP!" people were giving away as inducements to their, most likely, CRAPPY products and programs -- after all, "the fish rots from the head back" so, crappy incentive comes from crappy planning likely leads to crappy products and programs -- and I got a reply from @PeteMoring telling me that I was underestimating people.

Oh Yea, Like That's Gonna Happen...

Folks, with the same unabashed confidence of the controversial Rush Limbaugh, I know greatness when I see it. And, likewise, I know crap when I see it. And the bulk of internet marketing is not about being GREAT because the masses are just so predictably ignorant and demanding. In fact, if I told you some of the stuff that the "big dogs" have said to me behind the scenes about their customers, it'd make your jaw drop.

So, anyways, I told Pete that, perhaps, he was underestimating me because, quite frankly, I don't make such observations lightly.

So Then, What's It About This Time?

Ok, as much as I might sound as if I enjoy doing this, I don't. If a marketer is attempting to over-hype something in a smart-aleck, "I think I'm clever." kind of way, I do. But when SINCERE people smog up the web with crappy marketing, I actually feel a little bad for them -- and this is one of those times.

Alright, I'm gonna cut to the chase...
(and I ain't sellin ya ANYTHING!)

One of the tweets I saw on Twitter read like this:

Please ReTweet this to your IM interested friends. JV invites to pre-launch here: (link removed) scheduled end of the month

Please ReTweet this to your friends? Is that how we market now? Is this what Seth Godin (Google Alert!) meant by "permission based marketing?" You get a whole bunch of people to follow you on Twitter, ignoring the fact that they're probably following 1,000 other people, and then you steadily drip them with mild pleas to annoy their followers who are presumably following 1000s of other people all doing the same thing to each other all the time and on and on and on and on and on and on and on and on and on and on and on...

And because some schmuck with a large following and a microphone has better reach than most people, he tells everyone that doing that is the way to go, and everyone does it and what a big ass clusterfuck it becomes where, YET AGAIN, 99% of the clueless schmucks make next to nothing and 1% get lucky enough to get the early bird and make a car payment.


And the program owner, whoever that might be, makes more money than the their followers, but it's still a pittance compared to what GREAT marketing can bring in; yet they're happy with it because they, too, were once a clueless schmuck... except the only thing that has changed since then is that they have a clue.

BUT THEY'RE STILL A SCHMUCK!

Sam
ps. CONTEST ANNOUNCEMENT! What follows is the specific page that inspired this blog post. http://90percentattitude.com/index.php?action=affsignup I have no affiliation with it, whatsoever. But, if you can tell even one thing that is drastically wrong with it, I will give you a choice of helpful products for free...


Sam Freedom"s Internet Marketing Controversy Blog

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56 comments:

Anonymous said...

Wow. Chill out. Enjoy life a little. The reason you have a low subscriber rate isn't because you're on blogger. Its because your seem so pissed off in your posts. I was going to subscribe until I read further.

no thanks

Don't bother commenting because I wont be returning.

Sam Freedom said...

I don't comment with the idea in mindvthat youllnbe back. Human nature says you will be anyways. Re-read the title of this blog and then be glad that obama's allowing stem cell research means you'll be able to finally grow a spine.

Low subscribers is because I hardly promote this blog. I just let people find it naturally and most are nothing like you.

Jo Hoffacker said...

Too true! I couldn't believe it when I saw a service that pays you to tweet in your name based on "tweets you read and send".

JustinSMV said...

Twitter has became a popular media which of course will attract the scammers, spammers and schmucks...however if done correctly Twitter can be a great marketing tool.

Tracy said...

Twitter is just like everything else on the web. It is a great idea and a great tool but once the scammers, spammers, and more take it over it will die. Of course by then all the cool people will be on the new thing.

Tai said...

What crappy marketing method..I'm sure she's a nice lady. But that just reads all hype and no proof. At least fake some proof or something, put a little effort into it please!!!! Now where is my free stuffs? :)

Matthew Saroff said...

Ummm....NO.

A SCHMUCK HAS A HEAD.

This has been brought to you by assholes lecturing people in Yiddish.

Sam Freedom said...

Hi Matt,

Uhhhmmm, what are you talking about? Yiddish isn't required but please at least speak English.

Thanks,
Sam

Andy Beard said...

Am I meant to find things right with it or wrong with it?

First up, I hate crap rotation stuff. If they had real confidence in their product then they should do what Marlon does and pay next day even with a normal affiliate program.
That is a class marketer. (and I know you will agree with me)
Rotating crap means that the affiliate is responsible for any returns, on a product "sight unseen" - it is just a nightmare waiting to happen.

Residual are fees that come in without more work, but you will be stuck with these people for months or years with the possibility they will get upset and get your Paypal frozen for someone else's product.

The main landing page is never going to convert highly, and would cost a fortune to send PPC

On Twitter, hard to say if the general populace are sheep or lemmings.

Matthew Saroff said...

Schmuck means an uncircumcized male member (Putz is the slightly more generic term).

Hence, a schmuck has a head,

Colon Health said...

Haha, I like your attitude, it's how I feel inside but try to be nice anyway :D

156-315 said...

Wow…. That’s no doubt a great technique of advertising. I think she would be a pleasant woman. But the problem is that just understands all publicity and no evidence.
Regards!

Bruce Cigarettes said...

I read some original, surreptitiously (did I spell that right?) obtained documents from Twitter that outlined their plan to basically rule the world. It called for acquiring 1+ Billion members within five years time. They will begin charging member $1 per year for the service. That's how they're going to start paying their overhead.

Gillian Pearce said...

What I really hate about Twitter is if you mention the term "internet marketing" in your tweet you get a stampede of followers. And they're all other IMers with no interest in me or what I'm saying.

Ferienwohnung said...

What a horrorfull media topic!
Nice btw!

Festplatte said...

Wow, what a crap. Chill out and enjoy! ;-)

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Start losing weight said...

hello there is not bad marketing i think that any marketing is a good marketing so i recommend it .

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Anonymous said...

Great post thanks for the read, most website seo company have a certain niche and method they follow i will keep your post in mind.

Anonymous said...

What is that photo all about?!

fat said...

Holy hell i kept staring at the picture for at least two minutes. Lol no really and an entertaining post as well.

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Mobil Keluarga said...

Human nature says you will be anyways. Re-read the title of this blog and then be glad that obama's allowing stem cell research means you'll be able to finally grow a spine.

Mobil Keluarga Ideal Terbaik Indonesia said...

im finish subcribed via feed blitz. you must always update now :)

Baby Center said...

What is that photo all about?!

torrent said...

Twitter is just like everything else on the web. It is a great idea and a great tool but once the scammers, spammers, and more take it over it will die. Of course by then all the cool people will be on the new thing.....

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mari berkomunitas di faceblog said...

this is like a good.marketing in twitter is possible.but must be careful,because we must add some link at a twitter status for a link product and it like a spam if there have a lot of links.

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Facebook is really one of the best social networking site today in the net. I'm not sure but I know that it is the 2nd or the 3rd site that is most visited by internet users. So it is not a surprise that Facebook is very useful in marketing.

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