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Showing posts with label sem. Show all posts
Showing posts with label sem. Show all posts

Tuesday, January 15, 2008

Controversy At the Semmys - A Scene Out of Deliverance

Welcome to the SAMMYS
Sam Freedom's Version of
The SEMMYs

Cruising through Sphinn, I found a controversial marketing sphinn for an Andy Beard post, titled, "The Semmys - Highly Controversial Just As It Should Be" and, naturally, seeing the word "controversial", my brow involuntarily raised. Surely, a REAL controversy blogger, like myself, would be included in there somewhere. Right?

After all, I AM number 10 in Google for "controversial marketing" - and without even trying. Right?

However, I don't actually write about controversial marketing directly - I leave that to the academics. As the saying goes,

"Those Who Can't DO, Teach."

Plainly and simply, at the risk of sounding like a marriage contract - I DO. The internet is rife with examples of my controversial marketing - some easily found, others not. The fact that I don't publicize log stats and various earnings testifies more to my intent to both not reveal "trade secrets" and also to not get people artificially hyped up about their personal potential.

The "controversial" marketing that most people think of as controversial marketing is very tame and all nicey-nice, indeed. - like on the level of running into the middle of a big meeting, calling everyone a "pee-pee head" and then running back to their blog to field complaints.

But It Just Ain't So...
It's A Little Bit More Involved Than That


"boy sure got a purty site, ain't he?"

But it really makes me want to pat such wanna-be miscreants on their skulls and say, "How cute! Ok, now run along!" Because, as Chris Brogan likes to repeat more times than Rain Man, controversial marketing (like social media) is ALSO...

"...about the conversation"
"...about the conversation"
"...about the conversation"
"...about the conversation"

So I'm Opening Up a Conversation With You

This Was A Conversation, Right?

That being said, not a-one of my illustrious posts were anywhere to be found on the Semmys site. Now, I've Sphunn, Stumbled, Dropped and Tweeted my way into the New Year just like everyone else but what I found, instead, was nothing short of...

A SEM-ified Scene Out of the Movie "Deliverance"

In other words, the SEM crowd kept it, for the most part, "in the family" - they all "did it" with each other.

So what's a REAL controversial marketer to do except...

...Be Controversial!

That's right, rather than just peeking into the big incestuous gala and continuing on my way, I've decided to inject MY deserving articles into the SEMMYs my OWN way... by creating...

...The SAMMYs!

Essentially, the SAMMYs are almost the exact same as "the SEMMYs" except each category includes one of MY articles that should have belonged in there in the first place. As I'd told Matt McGee, if a certain percentage of fresh, new faces from OUTSIDE the community were included, it might have the effect of enriching the community as opposed to, once again, publicizing all the same old names we see day-in and day-out in the Sphinn Zone...

So Now, Without Further Ado... I present to you...

SEO


Get Your Vaseline Out, Google Is At It Again! (re: Paid Links)

PPC


Oh, It's Gonna Be A Click Fraud Christmas...!

Google


Wikipedia - Google's Anna Nicole Smith

Blogs & Blogging
10 Reasons Why You Might Be a Pussy Blogger
Comment Whoring Outside the Box

Link Building


PayPerJokes Crime and Google Does Evil - My First Review

Social Media


A Quick Jaunt Into Data Mining on Twitter

Rants


Warning! Big Twitter Is Watching YOU!

LOL Funny!


5 Undeniable Reasons Why Chitika Linx Probably
Won't Be Working Out on My Internet Marketing Blog

Online Marketing / General


The Battle for Your Brain...!

Reputation Management


Persona Non Grata Sam Freedom

Viral Marketing


So, Bigmouth, You Think You Know Viral Marketing?

Good luck to Everyone and Congrats to the Judges:

Aaron Wall Andrew Shotland Andy Beal Andy Beard Barry Schwartz Bill Slawski Brad GeddesChris Winfield Christine Churchill David Mihm Deb Mastaler Eric Enge Jeff Quipp Jennifer Laycock John Andrews Lee Odden Lisa Barone Logoworks Loren Baker Matt McGee Michael Gray Rand Fishkin Simon Heseltine Stoney deGeyter Sugarrae Tamar Weinberg Todd MalicoatVanessa Fox

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Monday, December 24, 2007

Oh, It's Gonna Be A Click Fraud Christmas...!

It was during a quick search of the New York Post's online edition that I discovered something both funny and disturbing - and definitely controversial.

The article for which I was searching was already controversial enough. It was,

"JEWS' SUBWAY HERO A MUSLIM:
SAVES 'HANUKKAH' RIDERS FROM THUGS"
(story found here)

and, not totally surprising, I was initially greeted with a typically annoying audio popup for Toyota Corp. It looked like this...

I really didn't mind it... ONCE. But what made it so annoying was that it re-appeared on EVERY... SINGLE... PAGE.

Now That's a Little Odd, Wouldn't You Say?

I mean, surely, any business with the money and staff of the New York Post should have been able to hire competent advertising firms who would have a firm grasp of "cookie technology" and, therefore, been able to limit their one same ad to just one showing per visit... even per-hour, let's say.

But Nope, There It Was, Over and Over Again.

Naturally, I started "X"ing out but the X, and the accompanying word "close" were faint red and very tiny, indeed.

Ok, Something's Not Right Here...

Why would a sleazy tabloid with enough money to fund every presidential candidate's campaigns combined want their cheesy video popup to not only appear AS MANY TIMES AS POSSIBLE but also have a "close link" about the size of a hamster's pubic hair?

Oh I Don't Know.... Could It Beeeeee.....

CLICK FRAUD?!


(anyone who can't figure out how I got it to say click fraud, just ask)

It honestly didn't occur to me until, accidentally, I'd missed the tiny X and clicked on an ad for a credit company who I would comfortably presume had just had anywhere from $15 to $45 neatly subtracted from their ppc advertising account. So, naturally, in the inimitable style of Sam Freedom, I found their contact form and, on behalf of the New York Post, promptly thanked them for having generously contributed to the New York Post's "Executive Lunch Fund."

Merry Christmas Everybody!
And a Happy New Year!

ppc click fraud adsense new york post ny post toyota search marketing sem yahoo search marketing overture pay per play internet marketing search engine marketing pay per click

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