PayPerJokes Crime and Google Does Evil - My First Review

Ah, sweet controversy is in the air and I just can't tell you how much I love it.

After commenting on Andy Beard's article about Pay-Per-Joke and reading one of his Stumbles about the same, I just had to laugh and finish something I'd wanted to start a few weeks ago.

First, let's get it clear:  Google doesn't care about you.  It's a company that has to pretend to care about you and many of you really believe it does because it provides an opportunity for the godless to feel as if they belong to something much larger and much better than themselves.  I honestly realize how tempting it is to want to believe that Google is good or, in the very least, benign.  But it isn't...

No, I'm Sorry People.  It Isn't Even Neutral.

You see, when technology outpaces the consciousness of those who develop it and, most certainly, those for whom it is intended to serve, then we got a big problem here, folks.

Too Good to Be True?

Not too long ago, a company I'll call Pay-Per-Joke (not it's real name) came onto the scene.  In the only nutshell that really matters, advertisers paid no-name, Q-list bloggers to write reviews about their sites for pennies on the dollar of what REAL reviews from REAL reviewers should cost.  But ever the desperate bunch, many bloggers, who were starved from having believed in the Adsense dream, all went a-flocking to Pay-Per-Joke for their thimbleful of monetary goodness (note: I have to exclude bloggers like Andy Beard from such characterizations, as well as others of his level, who qualify as REAL reviewers.  Even big fish get caught once in a while...).

And for those who can't already tell... the reviewee got not only a review of questionable quality but, more importantly, a quality BACKLINK surrounded by highly relevant, targeted keywords.

Now Wait Just A Gosh Darn Minute...

Now I might not be a rocket scientist, but isn't that a barely veiled scheme to sell links?  Of course it was.  After all a REAL review should be done by someone who actually USES a product or site, or lives and breathes the topic, and not by someone who just graduated from college and only knows how to research a term paper.  In fact, it wasn't too long ago that I pretty much warned anyone passing through in, "Get Your Vaseline Out, Google Is At It Again (re: Paid Links)".  I mean, why couldn't people see this coming?  And do you notice I don't even use Pay-Per-Joke's real name on my blog?  Coincidence?  Because Google is ferreting them out with a vengeance.

When Knowing Too Much Can Get You "Killed."

Andy Beard has shared his thoughts-a-plenty on the Pay-Per-Joke matter even BEFORE his site was eviscerated because of it:

"Now I should point out that at this time Google is interpreting this as gaming PageRank. I personally feel this is the wrong interpretation, but then my own interpretation could be extremely biased. I have been penalized by Google, even though I believe I don't sell PageRank." (Andy Beard, "Pied Piper of [Pay-Per-Joke]". I don't want PPJ's name on my blog even in a link so I left the other links instead.)

There's no doubt in the mind of anyone who knows Andy that he's one of the most knowledgeable, well-informed sources about SEO but what he was up against, all the while, wasn't SEO - what he was up against was mechanics and a bit of psychology. 

Andy has been "technically" right.

"Compensation in whatever form should be based upon the time involved, expertise, and possibly the size and influence of the audience, and not based upon any SEO benefit to a site or service being reviewed."

But corporations, whose main interest is their survival, don't always care about what is technically right (see: "Warning! Big Twitter Is Watching YOU!").  And Pay-Per-Joke was the equivalent of a "Pagerank hemorrhage on the horizon" and Google couldn't sit around and wait for Pay-Per-Joke to get their "ethics department" up to snuff. ;-)

PAY-PER-JOKE WAS A PAID LINK SCHEME, PERIOD.

The fact is, PPJ was a paid link scheme.  I mean, let's just call things what they are.  When I had once dipped my toe into the pool of black hat experimentation, I didn't pretend it was anything else.  So why are people writing 8,000 posts about this matter?  IT'S PAID LINKS AND GOOGLE DOESN'T LIKE THAT.  And all the "technically correct" opinions about it aren't going to change the only fact that matters to Google because Google's primary interest is Google.  It's not interested in people who unwittingly get caught in the crossfire, like Andy, or a bunch of starving young chickadees who were only guilty of chasing after what seemed like a really good meal.

In short, we're all losers in that one, folks.  And, in my opinion, a crime has been committed... just not one that's on the books yet.

FULL DISCLOSURE

This article serves as my REVIEW of Pay-Per-Joke.  Even though Pay-Per-Joke summarily denied my blog...

"Thank you for your blog submission! 

Unfortunately, we are unable to approve your blog because it fails to meet one or more requirements from our Terms of Service.  Specifically, blogs must not have any non-writing periods of 30+days in the past 90 days. After your blog meets the criteria listed in our Terms, then you may resubmit."

...they still fiendishly allowed me, as an applicant waiting for acceptance, to work on the first opportunity:  a review about pay-per-joke.

So what I want to know is...

WHERE'S MY 20 BUCKS?!!??!

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How to Avoid Google's Duplicate Content Penalty

Content geeks, beware!

In the realm of theory, where most computer-bound geeks spend the bulk of their existence, ANYTHING is possible; any outcome arguable; any action justifiable. But reality is often far more interesting than that.

So when it comes to reading articles on your favorite topics, do you really care if it was written by an expert?  Do you really care if it was written by someone who really had direct experience with it?  After all, most of us were trained in school to be able to research and write about various topics independently of whether we'd direct experience with them or not.  Did that render our assignments worthless?  Can they still help a seeker progress along his or her path?

I Think So.

For example, while you might come here because you like (or don't like) me, it's not the same as if you're searching for info about buying a new coffee maker.  Because you couldn't care less who wrote about the coffee maker, or whether or not the article had any "personal flare."  You just want to get the best bang for your buck and the least amount of hassle when buying one, period.

In fact, for such an article, content geeks or "experts" are OVERKILL; classic examples of the "over-qualified."  I mean, sure we might listen to what Martha Stewart or Heloise have to say about coffee makers.  And if our stage of development is at the "needs to belong" stage, we might even buy their recommendations and happily sip our lattes while imagining a kinship with such celebrity "experts."  It's called "Oprahfication."  But great information about coffee makers can be found and published by anyone.  And that anyone (read: you and me!) can easily start making money by doing that right here (if nothing else, get the free PDF report).

"Human written articles WERE always the best kind of content, and with Article Underground, Michael has priced articles where it will put all other forms of content out of business! Finally, the "ban-proof" website can be built for a price anyone can afford. If you are doing Adsense or affiliate marketing, you don't dare pass this up, because I can assure you that many of your competitors will not."  Leslie Rohde

Article Underground doesn't spin articles for you.  It's just hands-down one of the best, most supportive, sites for running top-notch content sites that won't break your bank account.

But that's why an "article spinner" is such a threat to the content geeks. - the people who believe they are morally superior for having written all their content  from scratch.  A great article spinner can take an article and AUTOMATICALLY "spin" it into 100s of UNIQUE articles in a very short period of time.  And that will allow any content publisher to avoid potential "duplicate content" penalties from being assigned by Google.  And "spinning articles" is not being deceptive because it really IS no longer duplicate content.

The service I just signed on with not only spins your articles into 100s of articles automatically, but the pro version then posts a unique version to each of 407 article directories!  THAT'S 407 BACKLINKS with unique anchor text amidst unique relevant content.  Helloooooo?  Anybody home?

What's even better is that there is a FREE version that just spins the articles but the PRO version that submits them for you at a fraction of what I believe it should cost.   It's the same one that has been offered to members of Brad Fallon's $800/mo Stomper.net (and no, it's not even close to that much!).  But just think about it - a whopping 100s of unique versions of your articles published to 407 article submission sites avoiding Google's duplicate content penalty.  Just imagine what that can get you if you put it to use pointing to a FREE freshly monetized PLR blog on blogger.... or anything else you want.

But wait!  I WAS going to end this article right here until I just looked at my "back office."  And here is what I found...

"Add "For a unique version of this article" link? - This will add at the bottom of every article a link to allow anyone who uses your article to instantly spin their own unique variation of the article. This is extremely powerful as it allows for an unlimited number of potential article instances in Google as opposed to only having available the number of unique article spins that you have already submitted to directories or other resources.

Allow Public to View Spins - This will allow anyone to spin a new version of your article through the "Unique version of this article" link. It determines which pages are shown in your Public Article Repository."

Can we say, "Holy Cow!"?

I love this sort of thing.  It makes some otherwise very, very hard work, very, very easy.  In fact, I'm going to submit THIS article using it. ;-)

Darwin was right.  We can be nice to one another but when it comes to survival, it goes to the fittest.  And spinning articles that avoid Google's duplicate content penalties and get spun out to 407 article submission sites AUTOMATICALLY, providing 100s of unique backlinks to any site you want IS PRETTY DARN FIT.

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